Finishing the season with titles is the dream of every athlete when it starts a season. But there are titles that, moreover, make special illusion. The season of Roger Tahull can be classified as very good. Not only at a collective level where the league title has been achieved, but also at a personal level, setting a remarkable season and being one of the standards of his team.

Well it’s true, and our sportsman has made it clear on several occasions, that the goal was to play Final Six. However, Tahull knows that things have been done well and worked as it should.

From his beginnings in Waterpolo, his great passion, Roger Tahull has been aware that to reach success you need to always train 100% and have a good relationship with colleagues and coaching staff. A fact that may seem simple and basic, but that the great elite athletes know that sometimes not everyone takes the same. His work, his effort and his struggle have made him important in every game he has played.

Year after year the growth is evident and despite obtaining more or less titles, Tahull has shown to evolve in every moment. For him the season on a personal level «has been good both physically and mentally, although obviously we must continue working to improve. I’ve been pretty regular. » And it has been in spite of occupying one of the most difficult and important positions, the one of buoy. This year, the Club Natació Atlètic-Barceloneta began suffering the march of Balazs Sziranyi, and that low had to supply it Roger Tahull. The confidence of the coaches has been total and he has returned it with more.

International with Spain, Tahull has set two goals, bring the CNAB to the highest possible level and get the maximum possible titles to return the selection to the site where it deserves. This summer will have a great opportunity, disputing the World-wide Water Polo of Budapest 2017. The one that can be a first step to continue growing and demonstrating to the world the potential that has in the swimming pool.

«The Waterpolo for me? Dedication, discipline, fellowship, fun … a lifestyle »

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Author: Marc Tahull

Nowadays, sports marketing has helped companies to promote their services and / or products in a simple and fast way. Sport is a world that moves many people and is able to gather huge numbers of people into one event. Therefore, companies invest money in sports events as well as sponsoring teams or athletes. In turn, these athletes and entities have also been able to benefit in one way or another.

In the case of companies, it is true that the advertising that can be done by investing in sports marketing is huge. The most significant cases are the NIKE, current sponsor of one of the main economic powers of the world; F.C. Barcelona, ​​or the multinational Adidas, in turn, sponsor of Lionel Messi and Real Madrid. These two big brands invest millions of euros each year for a sports entity and / or a football player to display their logos; whether on a T-shirt or boots. Imagine a match of the F.C. Barcelona and how many thousands or millions of people may be watching it. All these people, in a more precise or more innocent way, are continually watching the sponsorships that the protagonists of the event show.

Another source of money is what surrounds sports entities and athletes. These are willing to sell their image to major brands and companies. They want to benefit from the strong image and repercussion they have in order to obtain an extra financial aid, apart from the benefits of the sale of tickets, articles and services in the case of the entities; as far as athletes are concerned, have access to an extra salary regardless of their own as a sports professional. Not to mention that entities also use the image of their players to sell items and promote events.

Now let’s try to answer the question, «Who is the biggest beneficiary of Sports marketing?» Personally, I think it’s a cycle in which some benefit from others and so will continue as long as there are beneficiaries. There is no greater or lesser beneficiary, because each one looks for his own interest and will always feel better than the other.

And what do you think?

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With the heat of the month of August in Akaw Sports we continue with the good news.

The swimmer Marina García Urzainqui joins our group of athletes.

Marina is a Spanish swimmer who was born on June 6, 1994. Her specialty is breaststroke testing.

In his professional career he has participated in the 2012 London Olympic Games and the 2009 World Championships in Rome, Italy, 2011 in Shanghai, China in 2013 and in Kazan in 2015 (Russia). She also participated in the European Championship of 2010 in Budapest (Hungary) and the one of 2014 in Berlin (Germany).

She is currently studying at the prestigious University of Berkeley in the United States.

We hope to be able to enjoy your success in swimming pools all over the world for a long time.

Discover all your sports curriculum in the section «Sportsmen».